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              Research
              
              
                              
                              8.
                                
                              
                            
                            Relationship between affordability to pay for the 
                            veterinary services and profile characteristics of 
                            dairy farmers - 
                            M. Srinivasa Reddy, 
                            Sudhakar B Rao
                            Vet World. 2011; 4(6): 266-268
               
              
              
              doi: 
              10.5455/vetworld.4.266
              
              
               
              
              
              
   
 
              
               
               
               
              
              
              Abstract
              
                              
                            
                            An Ex-post facto research design was adopted to 
                            study the affordability of dairy farmers to pay for 
                            the veterinary services and their relationship with 
                            personal and selected psychological characteristics. 
                            Majority of the dairy farmers possessed medium 
                            affordability followed by less affordability to pay 
                            for the veterinary services. Correlation analysis 
                            indicated that all the variables except age have got 
                            positive and significant correlation with the 
                            affordability to pay for the veterinary services. 
                            The variable age was negative and significantly 
                            correlated with affordability to pay for the 
                            veterinary services. Regression analysis indicated 
                            that all the variables selected for study put 
                            together contributed for explaining 74.5% of 
                            variation in the dependent variable i.e 
                            affordability to pay for the services. The profile 
                            characteristics of dairy farmers like education, 
                            information seeking behaviour, scientific 
                            orientation, economic orientation and market 
                            orientation had significantly positive influence on 
                            their affordability to pay for the veterinary 
                            services; while age and management orientation had 
                            significant negative impact on the same. The 
                            contribution of the remaining 5 variables were not 
                            significant. 
              
                            
              Keywords: Affordability , 
                            Privatisation, Veterinary services, Relationship