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                              Original Research
                              
                              
                              7. 
                              
                              Analysis of small ruminant market system in 
                              different agro-climatic zones of southern India - 
                              D Ramesh, H R Meena and K L Meena
                              Vet World. 2012; 5(5): 288-293
              
               
              
              doi: 
              10.5455/vetworld.201
2.288-293
              
               
              
              
              
   
 
              
               
               
               
              
              
              Abstract
              
              
                              
                              
                              This study examines the marketing system of small 
                              ruminants in three different agro-climatic zones 
                              of Karnataka in India. Multistage random sampling 
                              technique was used to select 60 small ruminant 
                              farmers from three viz. Bijapur (Arid zone), 
                              Gulbarga (Semi-arid zone) and Udupi (Coastal zone) 
                              district of Karnataka state. A structured 
                              questionnaire which had earlier been subject to 
                              face validity and has a reliability coefficient of 
                              0.87 was used to collect data from the samples 
                              respondents. Data was analysed using statistical 
                              package for social science (SPSS).The results of 
                              the study revealed that marketing of small 
                              ruminants is haphazard in the study areas. 
                              Majority of the respondents (85%) sold their 
                              animal when they needed cash for home consumption 
                              followed by to pay off loan (28.3%) was the main 
                              reason to sell their animals. Important marketing 
                              channels were relatives and friends, local markets 
                              and village collectors. Farmers gave different 
                              reasons for selling their animals through 
                              different channels. Majority of the farmers used 
                              relatives and friends as one of the marketing 
                              channels. Most of farmers also felt that there was 
                              a difference in the price offered by village 
                              collectors and the price they were getting in the 
                              livestock markets. And a few of them were of the 
                              opinion that village collectors were not reliable 
                              in marketing. Price of the animals was 
                              establishing based on the body confirmation of the 
                              animal. Study also revealed that injured animals 
                              fetch less value than the healthy animals. 
                              
                              
                              Key 
                              words: Agro-climatic Zone, Goat, Marketing of 
                              Small Ruminant, Sheep, Small Ruminant