This review article delineates the role of chelated minerals and phytogenic feed additives (PFAs) cocktail supplementation in improving the overall health status and production performance of poultry birds and its economic effects in the poultry industry. Organically complexed minerals have many advantages over inorganic sources. It has improved absorption and efficacy, which meets the bird's requirements comfortably with a low-dose level. Hence, inorganic forms can be replaced with lower-dose levels of organic minerals without any adverse effects on production performances in broilers and layers. PFAs possess medicinal properties, such as antimicrobial, antioxidant, adaptogenic, and immunomodulatory, therefore, could be recommended as supplements. They are also growth promoters that enhance the overall health status and augment poultry birds' production performance. Furthermore, the tremendous potential of PFAs could be extracted with the recent advances in science and technology. With the advantages of organically complexed minerals and multiple beneficial applications, there is a resurgence to develop PFAs as a cocktail of organic minerals to improve the overall health status of poultry birds and augment their productivity, which, in turn, helps the poultry industry to grow decisively and economically.

Keywords: chelated, cocktail, inorganic, organic, phytogenic feed additives, poultry, production performance, supplement, trace minerals.