Abstract

Background and Aim: Previous research points to a growth rate of 17% for veterinary telemedicine. This study aimed to analyze pet owners’ attitudes, feasibility, and socioeconomic impacts of introducing this growth technique to a particular demographic.

Materials and Methods: Five hundred population-representative respondents were utilized in the study. The ages ranged from 18 to 68 years. At the Russian State Agrarian University’s veterinary hospital, respondents (pet owners) made contact (either in person or remotely). The survey inquired about participants’ personal information, their pets, and veterinary telemedicine. Russia uses the ruble, issued by the Bank of Russia, as its currency. The required sample size of 385 for this study was determined using the Q test to ensure feasibility.

Results: 79.2% of the participants had a positive outlook on telemedicine. Every fifth applicant turned down telemedicine, opting instead for personal vet appointments. 53.8% of respondents with prices under $14 were willing to pay for the service, whereas 17.8% (89 people) outright rejected it, and 93.8% of the paid customers belonged to the age group of 18–28. Pet owners with chronically ill animals merit special consideration.

Conclusion: Pet owners are generally open to veterinary telemedicine, but it remains underutilized. The study reveals directions for optimizing veterinary telemedicine and enhancing client and patient satisfaction. Despite limitations (less access to respondents/telemedicine), future approach is to investigate variables and invariable factors affecting this process.

Keywords: payment behavior, respondents, survey, telecommunication, veterinary telemedicine.